Maldives Marketing and Public Relations Corporation(MMPRC) has promoted the Maldives at USTOA Annual Conference and Marketplace 2022 from the 28th of November to the 2nd of December 2022. The event took place at JW Marriott Austin in Austin, Texas and was attended by top and revered tour operators from across the States.
Since it was founded in 1972, the USTOA Annual Conference & Marketplace has served as the sole travel industry event in the US, bringing together key North American travel companies, tourism suppliers and global destinations under one roof. Visit Maldives was showcased at the event by the PR agency representatives for the region and enabled great opportunities for MMPRC to meet and network with the American travel trade.
The main objective of participating in this event was to represent the Maldives as a favourite holiday destination and advertise the different segments, products and unique experiences offered by the Maldivian tourism industry. Moreover, visitors were also given the latest destination updates at the event. Since a select group of 700 travel experts participated in the conference, allowing MMPRC to connect and network with key stakeholders from the industry.
In addition to this, MMPRC was also able to gain valuable insight into the North American travel market. They were able to determine the most recent factors and trends taking over the industry and what travelers were seeking during their vacations. This was accomplished by partaking in engaging seminars, symposiums and expert panel discussions.
Irrespective of the long travel distance, the US market remains one of the top source markets for the Maldives residing in the 6th position as of 1st December 2022. So far, Maldives has welcomed 71,757 visitors from the country, a feat that was achieved by MMPRC’s successful marketing strategies. The corporation has conducted Maldives Roadshows in various cities in the US and Canada this year, partook in ATTA’s AdventureELEVATE 2022 and carried out a trade webinar for the market. Furthermore, they collaborated with leading tourism companies such as Worth Magazine, Goway and SQ to execute joint marketing campaigns while familiarization trips were conducted for media and influencers from the region.