Sun Siyam Celebrates 35 Years with Culture-Driven Brand Evolution
Thursday 11th of September 2025
Sun Siyam is celebrating 35 years, and its brand development undergoes a radical change that reaffirms their dedication to the authentic Maldivian hospitality. The new identity, which is anchored on the statement The Home of the Maldivian Spirit, brings together its five Maldivian resorts and one Sri Lankan retreat under The House of Siyam, providing the guests with the integrated experience of Luxury, Lifestyle, and Prive collections.
The Luxury Collection, led by Sun Siyam Iru Fushi provides exclusive island indulgence, as does the Lifestyle Collection, which includes Sun Siyam Olhuveli and Siyam World, providing the families, couples and friends with vibrant, adventure filled stays. The Privé Collection which consists of Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka is based on escape and personalized comfort.
At the core of the change is the Signature Experiences that involve immersing the guests in the Maldivian culture. Whether it is a gastronomic adventure that honors tradition or the first overwater photo studio in the Maldives, the Insta Villa, or simply enjoying life at the Sun Siyam Beach Club, each of the stays is the one of its kind. Plant Based Bliss, Moonlit Cinemas and traditional Wow Welcome are also available to guests as a way of making the stay beyond the villa.
The new Siyam Rewards program enhances guest loyalty, by offering rewards on the initial booking, including custom made itinerary, room upgrade and optional carbon credits. Sustainability is also considered via Sun Siyam Care, that helps marine conservation and community efforts.
Founder Ahmed Siyam Mohamed says, this change has kept the spirit of our resorts alive and enabled us to be creative towards the next generation of free-spirited travelers. CEO Deepak Booneady expands on it as cultural authenticity, hospitality with a purpose and moments that can create joy. The newly renewed brand image is now reflected in the new design site, resorts and guest experience, bringing a distinctive regional style that is fresh, modern and undeniably Maldivian, and honors 35 years of island excellence.