Maldives Marketing and Public Relations Corporation has launched an exclusive media campaign with Robb Report – a major luxury lifestyle publication in Southeast Asia (SEA) with over 220 million readers. Set to run from May to July 2023, this campaign will help promote the Maldives and consolidate its brand visibility in Malaysia and Singapore. Robb Report will particularly focus on driving affluent markets by targeting high net-worth individuals.
As part of the campaign, Robb Report will roll out 2 print advertorials, 6 single-page print advertisements, 2 digital advertorials, 2 web display banners and even 2 Robb Report Weekly EDM features. In addition to this, they will also be creating and sharing posts on social media platforms, spotlighting the distinctive products and experiences offered at the Sunny Side of Life. The total reach of this campaign along with the engagements on social media is expected to exceed over 180,000 views.
The SEA market is becoming an increasingly promising market, given its close distance to the Maldives. Due to its high potential, MMPRC has been conducting various marketing activities in the region including the ongoing campaign with Travel + Leisure for SEA. Many more are in the pipeline for this year such as a roadshow, participation in NATAS Holidays and ITB Asian held in Singapore.