Sun Siyam Iru Fushi has brought some refreshing changes to its management team with the promotion of Ahmed Ali to the position of Director of Sales & Marketing and the appointment of Florante Abuton Jr. as Assistant PR & Communications Manager. With two new leaders helming important roles in management, Sun Siyam Iru Fushi looks forward to reaching new heights under their leadership.
Ahmed Ali more commonly known as ‘Adu’ has been an instrumental force in Sun Siyam Iru Fushi’s sales and marketing team for the past five years. Promoted to Director of Sales & Marketing, Adu will expand his responsibilities to include developing new business opportunities, creating and executing successful marketing campaigns and managing a dynamic team of business development personnel. He would also be spearheading the sales and marketing strategies at Sun Siyam Iru Fushi as well.
Adu initially joined the Sun Siyam Resorts brand back in 2019 as Sales Manager of Sun Siyam Iru Fushi. Ever since then, he has played a pivotal role in growing sales and increasing revenue for the resort, armed by his exceptional leadership skills and thorough understanding of the hotel and the Maldivian tourism scene. Along with these commendable qualities, Adu is renowned for his infallible ability to connect with clients and partners, a trait which has earned him notable recognition and respect from his colleagues and prominent clientele.
Hailing from the Maldives, Adu graduated from Taylor’s University in Malaysia in International Hospitality Management. Since then, his hospitality career has taken flight in the Maldives with previous appointments held at acclaimed resort brands such as Soneva and LUX* South Ari Atoll. Stepping into his new role, Adu is guided by his solid grasp of the business and a drive for quality which will help him excel in his work.
The Resort Manager at Sun Siyam Iru Fushi, Abdulla Atham commented “We are confident that Adu will continue to excel in his new role and remain focused on developing creative ways to raise brand awareness and boost sales for Iru Fushi. His promotion is a testament to his handwork and dedication, as well as his talent and knowledge of the ever-evolving hospitality industry.”
Originally from the Philippines, Florante joined the property earlier in 2023 and will be overseeing all matters PR, communications, press, media and marcomms related to sales and marketing of Sun Siyam Iru Fushi. Apart from day-to-day PR works, Florante will also be assisting the Director of PR & Communications to implement the public relations, communications, and marcomms strategies, initiatives, and projects of the resort. He will also be in charge of supervising all press and media trips hosted on the island.
Having worked in the hospitality industry for 11 years, Florante brings to Iru Fushi a wealth of international experience and expertise. Prior to moving to the Maldives, Florante served integral roles in world-class hospitality and automotive industries such as Jumeirah Hotels & Resorts, Nissan Middle East, Marriott International, Hilton Hotels, Emaar Hospitality and until very recently, Lapita Dubai Parks and Resorts.
Florante holds a bachelor’s degree in Mass Communications. Coupled with his education, reputed background in hospitality and professional skill set in public relations, he makes a clean-cut for the position of Assistant PR & Communications at Sun Siyam Iru Fushi.
Speaking about his new role, Florante said; “I am thrilled to be joining this magnificent Maldives resort and look forward to working with the incredible islanders and global teams to contribute to that wonderful and understated luxury Maldivian holiday experience, Sun Siyam Iru Fushi has always been recognized for."