MMPRC Chairperson Champions Sustainable Tourism Strategies for Maldives

Thursday 7th of March 2024

Chairperson Ayesha Nurain Janah of the Maldives Marketing and Public Relations Corporation (MMPRC) unveiled pioneering strategies for sustainable tourism at the Maldives Media Meet Press Conference. With a focus on preserving the Maldives' world-class brand while embracing new opportunities, Chairperson Janah emphasized the organization's commitment to sustainable tourism practices that benefit local communities.

Aligned with the Tourism Master Plan, MMPRC aims to leverage tourism for positive socio-economic impacts while introducing innovative experiences to attract new audiences. Chairperson Janah underscored the importance of striking a balance between tourism growth and environmental conservation, highlighting initiatives such as floating villas and the use of recycled materials in construction projects.

Chairperson Janah reiterated MMPRC's dedication to responsible tourism across environmental, socio-economic, and governance domains. Visitors are encouraged to participate in waste reduction efforts and respect local ecosystems and customs, fostering environmental stewardship.

Effective communication and collaboration are deemed essential in achieving these goals. Chairperson Janah stressed the need for comprehensive market analysis to adapt strategies to evolving trends and engage stakeholders, including international organizations, the private sector, and local communities.

In addition to environmental initiatives, Chairperson Janah announced plans to showcase Maldivian cuisine on the global stage, highlighting the rich culinary heritage of the islands.

By embracing sustainable tourism strategies and fostering collaboration, Chairperson Janah envisions a future where the Maldives continues to thrive as a premier tourist destination while preserving its natural beauty and cultural heritage for generations to come.