Maldives Goes to Japan!

Thursday 3rd of June 2021

From June 2021 to January 2022, Visit Maldives will be running a socail media campaing targeting the Japanese market. Designed to create brand awareness and place Maldives at the top of Japanese travelers' bucket lists, the campaign aims to entice travelers from the potential market for when Japanese travel restrictions ease.

Specific content on official Visit Maldives social handles will be curated in Japanese language for the 8-month period. A rewarding holiday voucher will be introduced at the beginning of the campaign, increasing organic engagement with the campaign. It forecasts a reach of 6 million people in the Japanese market who shall be inspired by the stunning content on Maldives.

Visit Maldives will be marketing the destination as a safe haven for post pandemic travel.

At the end of 2019, a total of 44.251 arrivals were recorded from the Japanese market. Since the onset of the pandemic, Japanese travelers have remained in restriction of closed borders for leisure travel. Several other activities, including FAM trips, marketing promotion with Tabi Muse and participation in Tourism Expo Japan (JATA), are planned in the pipeline.