The world’s largest international airline, Emirates has unveiled its new signature livery featuring some new refreshing changes in its fleet. President Emirates Airline, Sir Tim Clark remarked “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
Eagle-eyed plane spotters and avid aviators will immediately take notice of the aircraft’s tailfin and wingtips, which have undergone several renovations in the latest design. The UAE flag painted on the Emirates tailfin appears now to have a more 3D effect artwork with a significantly dynamic and flowing design. Similarly, the wingtips have been depicted in red with the Emirates logo etched in both Arabic and English calligraphy in the popping tones of reverse white.
Passengers flying aboard the airline with a window view will also see the UAE flag colours portrayed on the wingtips facing the fuselage. Moreover, Emirates iconic and distinguishable gold lettering is still showcased across its main body in both English and Arabic with a few minute details added. The font is now bolder and 23.5% larger than previous designs. On the aircraft belly, Emirates has retained its eye-catching red branding introduced in 2005, but the website URL ‘Emirates.com’ has been omitted in the new designs.
This is the third iteration of Emirates’ official brand colours. The original livery was exhibited during the launch of the airline in 1985 which saw its first modifications 14 years later with the delivery of Emirates’ first Boeing 777-300. The brand-new livery was displayed on the A6-EOE Airbus A380 which rolled out of Emirates Engineering last week.
The all-new imaginative livery will gradually be applied across the existing Emirates fleet with 24 aircraft expected to be fully transformed and in service by the end of 2023. All new aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this livery as well.